The brain functions differently during times of high stress. Risk communicators can use this information to communicate more effectively.
The hoarding of toilet paper during the COVID-19 pandemic provides a lesson for risk-communication professionals.
In part three of this look at vaccine hesitancy, the Pathway team examines the vaccine-specific factors for vaccine hesitancy and the characteristics of successful vaccine efforts and campaigns.
In the second part of this three-part series on vaccine hesitancy, the Pathway team looks at group and individual factors.
The rollout of vaccines for COVID-19 has resulted in a division between those eager to get the vaccine and those experiencing some level of hesitancy. But what accounts for this vaccine hesitancy?
Plain language ensures an audience understands what you’re saying or writing as quickly and as easily as possible.Plain language increases readership by making the language available to a wider audience. Plain language also increases accessibility for marginalized populations.
Risk perceptions profoundly affect the risk decision-making of leaders and the ability of people to make informed decisions. In other words, people will make wildly varying decisions based on what they perceive to be the level of risk. For this reason, risk communicators are well served to understand why people overestimate (or underestimate) risks, and communicators also need to understand the consequences.