The Brain Uses Mental Shortcuts to Judge Risks and Threats
Everyone loves a shortcut. Even your brain. Shortcuts play a big role in risk communication because the human brain uses mental shortcuts to calculate the probability of adverse outcomes.
A Video-Based Course in Risk, High-Concern, and Crisis Communication for Leaders, Managers & Teams from Dr. Vincent Covello
Category: Blog
How Do You Get Your Audience to Focus on the Positive?
Sometimes there’s no way around delivering bad news to your audience. No matter how much you’d like to avoid it, the news might be information your customers need to do their jobs or it might be health news that your community needs to protect themselves and others.
Are Nonverbal Cues Subverting Your Communications?
As the old saying goes, it’s not what you say but how you say it. This is especially true in the world of risk, high-concern, and crisis communication. In a classic and widely cited set of studies on nonverbal communication, Albert Mehrabian found the following…