How Do You Explain Vaccine Hesitancy? Part 1
The rollout of vaccines for COVID-19 has resulted in a division between those eager to get the vaccine and those experiencing some level of hesitancy. But what accounts for this vaccine hesitancy?
A Video-Based Course in Risk, High-Concern, and Crisis Communication for Leaders, Managers & Teams from Dr. Vincent Covello
Category: Blog
Five Tips for Using Plain Language during Risk Communication
Plain language ensures an audience understands what you’re saying or writing as quickly and as easily as possible.Plain language increases readership by making the language available to a wider audience. Plain language also increases accessibility for marginalized populations.
Inaccurate Perceptions of Risk Have Widespread Consequences
Risk perceptions profoundly affect the risk decision-making of leaders and the ability of people to make informed decisions. In other words, people will make wildly varying decisions based on what they perceive to be the level of risk. For this reason, risk communicators are well served to understand why people overestimate (or underestimate) risks, and communicators also need to understand the consequences.
